Scent.
On the day of the royal wedding, Kate Middleton wore a frangrance called White Gardenia Petals by Illuminium. The perfume immediately sold out worldwide.
So what did it smell like? I needed to know. Then I realized that this urge, in an age of instant gratification, could not be satisfied. I couldn’t google it. If it wasn’t available on shelves anywhere, it could take weeks (or months) of waiting & searching department stores to experience one squirt of the illusive liquid.
Then I realized something else.
I truly appreciate the fact that even in this age of instant gratification, the sense of smell cannot be immediately conjured. Which makes it almost precious, in a way. Scent is, after all, our strongest sensory memory. That people, places, and things can revisit us unexpectedly at the whiff of one particular smell.
Just a thought.